All-Round Web Analytics
From traffic trends to mouse movements – 
get a comprehensive understanding of your online audience and drive business growth.


Apply easy-to-use attribution models, filter out spam, and control bot traffic.


Extensive user data including in-depth details on ad blocker usage.


Set up to 200 goals per site, integrate ecommerce data, and track custom events.


View session recordings, heat maps and form analytics reports all out of the box.


Your data is updated in real time and never truncated – sampling is user-controlled.

Hassle-free usage

Track any amount of traffic and keep all of your data for an unlimited time.
Session replay
Watch how people engage with your site – user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience.
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Heat maps & form analytics
Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling. Analyze how people fill in forms and see the success rate of each field. Compare the behavior of segmented audiences.
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Intuitive dashboard
Pin all the key metrics to a live dashboard to make quick assessments. Each metric is displayed as a reporting widget, where you can select date range, graph type, or even audience segment. Rearrange the widgets to place them in a position that suits you.
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Reports tailored to the task at hand
Completely customize any predefined report in a few clicks and instantly get the answer you’re looking for. Add or delete any dimensions and metrics, switch attribution models, and compare audience segments – all on the same page.
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All of your data, forever
Send any amount of data to Yandex.Metrica and handle it the way you want: adjust the sampling rate to get reports faster, or use unsampled data for maximum accuracy. Storage time is unlimited, too – no matter how much data you have.
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According to W3tech’s report and Yandex.Metrica's own data.
Yandex.Metrica is one of the top three leading web analytics solutions in the world
Works on more than 8 million sites.


Join us in Berlin and Istanbul for inspiring talks, workshops and discussions on digital analytics! We are attending the DCX Expo in Berlin and MeasureCamp in Istanbul, and are hosting our own Yandex.Metrica events in Istanbul — two in a row.

1 october 2019

At Yandex.Metrica, security has always been our top priority. Being one of the world's most popular digital analytics systems, Yandex.Metrica processes large amounts of data, and making sure that all that data is safeguarded against all possible threats has been at the heart of every feature designed and launched. Now, we are proud to announce that our data security management system has been certified to the international ISO 27001:2013 standard.

13 september 2019

Online publishers need a clear understanding of how their content works: how quickly posts gain traffic, where their audience comes from, which articles are more popular than others, and how exactly people read their publications. With just standard web analytics tools, finding the answers to these questions may not be so easy. This is why we added content reports, designed specially for online media, to Yandex.Metrica.

2 august 2019